Blog

It’s our favourite time of year!   Why? The days are getting longer, the snow is melting, the waterways are opening up and the peak of outdoor adventure in Muskoka, Ontario, Canada awaits. It’s time for us to hang up the snow shoes, put away the ski boots, and get ready for warmer temperatures and we eagerly await more signs of Spring. Whether is kayaking, canoeing, camping, boating, swimming, surfing, stand up paddle boarding, wake surfing, waterskiing, wake boarding (and the list goes on) that you love, we hope you challenge yourself to FIND YOUR ADVENTURE and live the Spring and Summer...

We love to travel and are always inspired by the people and places we find along the way.  We love nature, sun, sand, surf and adventure, of course! When we launched our eco-friendly, grassroots company, sevenofive, we knew we had a unique product that would speak to many that have the same core values, hopes and dreams for breaking away to discover some of the coolest places around the globe.   Whether it’s Spring, Summer, Fall or Winter our wooden sunglasses can be along for the adventure. We want you to capture the memories looking through the hip shades and...

Fuel your adventure!  The sevenofive team is fuelled by outdoor adventure. We love adventure so much that we want to hear about your favourite times too! I have to tell you about some fond memories of mine and why our sunglasses are all named after lakes.  I grew up on LAKE HURON, ON Canada. We spent our Summer days as a family, swimming, beach days, kayaking, boating, skipping rocks, water skiing, wakeboarding…  When it comes to water adventure Lake Huron has  so much to offer. Not to mention the sunsets! This summer we took a trip back to my home...

Sometimes you gotta just “get **it done”.  That’s how it went when we first launched our sevenofive look.  It was on our radar but other things were needing our attention.  Now that we’ve been rolling along for a few months we have had time to reflect on our brand and how it can best reflect our ideas and intentions for this exciting venture.  We consulted a friend who also happens to be one of the best in the industry - Brandcamp.  It’s an interesting exercise working through building a brand.  Trying to sum up what you represent in just a...

The initial launch of 705 Wood Sunglasses included 10 styles which we agonized over narrowing all our ideas down to.  We had bets on which ones would do the best.  Plus we each had our own personal favourites! When we first introduced Saratoga with the blue lens it instantly went to the top of the bestsellers list (I won the bet btw, Melissa loved the blue lenses but thought they were a little too ‘hipster’). The cool blue lenses were ALL we heard about! You spoke and we listened and now we have Saratoga with YELLOW and PURPLE lenses. I can guarantee this...